Women's Clothing Sizes Have Gotten Bigger



If you’ve ever tried on a pair of pants or shorts that used to fit, but now are too small, you’re not alone. The average size for women has grown significantly over the past few decades, and it’s affecting the clothing market in both good and bad ways. Changes in average body size have influenced how clothing brands design and size their garments, with many now considering a wider range of body sizes and shapes. This guide on women’s clothing sizes will go over everything from the growing statistics to what it means for you as an individual shopper and why your favorite brands are getting away with offering smaller sizes that still have bigger tags attached to them.

Skip the guesswork: our size chart lists real bust, waist and hip measurements in inches and centimetres, plus a denim conversion covering the 0(24) to 24W run — so you can order from your measurements instead of the number on the tag.


Woman comparing clothing sizes while shopping
Do Leggings Come in Larger Sizes?

Larger sizes are widely available in leggings if you do a bit of research. Larger sizes have been slow to roll out, so it can be hard to find them in some stores. However, some retailers do offer plus-size leggings that range from XL to 3X. Even if a retailer doesn’t specifically list their leggings by size, many brands make larger sizes for women who wear dresses, skirts or want longer pants with a wider leg opening. If you don’t see your size on a particular brand’s website, check its social media pages—many designers will post photos of models wearing their clothing in different sizes. Keep in mind that each brand's sizing can differ due to their own sizing standards, so a certain size in one brand may not fit the same as in another.

Plus size woman wearing high waisted leggings

If you still can’t find what you need, consider ordering directly from an independent designer; they may also have a more extensive selection of plus-size clothing than big box retailers. And if you really want a pair of fashionable, flattering pants, remember: You don’t have to wear leggings just because you’re bigger! It might take some trial and error (and searching), but you should definitely be able to find something that works for your body type. Just because most of us aren’t seeing these options at major retailers doesn’t mean they aren’t out there. Clothing companies have responded to the demand for more inclusive sizing by expanding their size ranges and offering more options for different body sizes. You might even end up discovering a new favorite brand. So keep looking, and keep trying things on until you find something that fits right.

Looking for extended sizes now? Our women’s leggings and plus size collection run in true full-size runs rather than straight sizes graded up.


Close up of womens jeans waistband and size label
Bigger Numbers On Women’s Pants


Do women’s clothing sizes have gotten bigger over time? Shorts, pants, jeans and even bras seem to be getting a bit larger. This begs an important question: What do clothing sizes really mean? In other words: Are women really that much bigger today than they were a decade ago? There are factors to consider when evaluating if women’s clothing sizes have changed over time. Have these changes been universal across different styles of clothing, or is it only certain items that are affected? Clothes size labels can be misleading due to the lack of standardization in clothes sizing across different brands and regions, making it difficult for consumers to know what will actually fit.

Comparison of mens and womens jeans sizing

And what about sizing in men’s clothing? Has there been any change in sizing for men as well? Men's clothing sizing has also evolved, but the changes have generally been less dramatic compared to women's apparel, which has seen more significant shifts in fit and sizing conventions. Here we take a look at whether or not women’s clothing sizes have actually increased. If so, by how much? And how has women’s clothing sizing changed over time? We also take a brief look at men’s clothing sizes. Read on to find out more! In addition, t-shirt sizing can also vary widely between brands and styles, adding to the confusion for shoppers. Over the years, women’s apparel overall has seen a shift toward larger sizes and more inclusive options, reflecting changes in both fashion trends and consumer demand.


Womens denim shorts showing inseam length
Shorter Inseams on Women’s Shorts

The average women’s shorts inseam has gotten shorter, according to an analysis of more than 3 million shorts products. Women’s shorts used to be around 7.9 inches long on average but are now around 4.7 inches on average, an almost 50% decrease in length from just a few years ago. Women’s shorts have also gotten narrower, with men’s shorts getting wider and women’s getting narrower over time. This is likely due to changes in body shape preferences and fashion trends; clothing is becoming less baggy and more form-fitting as time goes on. It should be noted that men’s shorts actually got longer (4.6 inches) and wider (1 inch) during the same period, although these increases were much smaller than those seen for women’s apparel.

Chart showing average womens shorts inseam decreasing over time

In general, clothing sizes seem to be getting larger across all types of apparel, not just women’s clothes. Clothing brands on the high street often have different sizing standards, which leads to confusion for shoppers trying to find the right fit. Why do you think there are fewer average size clothes being sold? Do you think there will always be some plus size options available or will brands eventually move towards one-size-fits-all sizing? What do you think would happen if stores went with standard sizing?

Chart comparing mens and womens shorts dimensions

If you could change anything about your own clothing, what would it be? Do you ever wish your jeans were looser or tighter? Clothes sizing systems often fail to account for the diversity of the human body, making it challenging for many people to find clothing that fits their unique shape.


Womens shoes in a range of sizes
The Difference Between Mens and Women's Shoes

Shoes are a great indicator of size inflation in women’s clothing. Men’s dress shoes typically have an average increase of 2 sizes since 1960, while women's shoe sizes have increased by an average of 3 sizes. In other words, a size 8 is equivalent to men’s size 4 or 5 (depending on brand). A similar story can be seen with mens and women’s dress shoes. A size 10 women’s is equivalent to men’s 6-7. The difference between men’s and women’s pants: While many people think that pants are sized differently because they fit differently, there is actually no functional reason for why these differences exist. The main reason for why there is such a discrepancy between mens and women’s pants sizing is simply because they were originally intended for different purposes. Pants were created as protective garments that helped keep wearers warm during cold weather; they were never meant to be worn as fashion statements or items of self expression like they are today.

Chart showing shoe size increases since 1960

This explains why men’s pants tend to be more fitted than women’s—they were designed to be more form fitting so that they could serve their original purpose. Women’s jeans, on the other hand, were not created until much later when denim was first introduced into society—and even then it was only used as workwear for farmers and laborers who needed extra protection from dirt and grime. Today, however, these ideas about what makes men’s and women’s clothes fit correctly have been flipped completely upside down. The lack of an industry standard for women’s boots and shoes sizing leads to confusion for consumers, as sizes can vary significantly between brands and regions. Additionally, women's pants sizing has changed over time due to shifting fashion trends and the influence of vanity sizing, making it even harder to find consistent fits.


Stack of womens jeans in different sizes
Are Women’s Jeans Really That Different?

Men’s jeans sizes are typically described by a number (e.g., 32, 34, 36). Women’s jeans sizes aren’t given as numbers. Instead, women wear dress or pant sizes like 0X/2X or 8-10. So how do you know what size to buy? And are women’s clothes really getting bigger? The answer is yes—and no. Some clothing manufacturers have increased their sizing, but it doesn’t mean all of them have done so across all styles and fits. Here’s why: In 2013, The Washington Post reported that some brands were simply enlarging their sizes to attract larger customers. For example, in 2009 Old Navy began offering plus-size clothing for women sized 14 to 28. By 2012, plus-size sales made up 30 percent of Old Navy’s revenue.

Metric Value
U.S. plus-size apparel market $19.9 B in 2012 → $27 B by 2019
Growth rate (plus-size vs overall women’s apparel) +6% vs +2% annually
ModCloth: would buy more if sizes inclusive 81% of plus-size shoppers
ModCloth: plus-size shoppers buy more frequently 20% more frequent purchases
Old Navy retailer sales goal with size inclusivity $10 B by 2023

Other retailers followed suit with similar offerings, meaning more shoppers could find clothes they liked without having to go elsewhere for different sizes. However, not every brand has made these changes; many still use traditional measurements when labeling their products. As a result, while shopping online can be easier than going from store to store trying on clothes, be sure to check out each retailer’s return policy before making your purchase. Online retailers often have inconsistent sizing, which can make it difficult to know what clothes size will actually fit.

Our plus size jeans and denim are cut for curves from the pattern up, in full size runs through 24W — with free 30-day returns if the fit isn’t right.

High street clothing store interior

The target market for each brand influences their sizing decisions, as brands tailor their offerings to appeal to specific demographics and body types. You might also consider shopping at brick-and-mortar stores instead of exclusively online ones if you prefer being able to try things on before buying them. Whatever you decide, remember that there’s nothing wrong with being big. It’s better to shop around until you find something flattering than settle for something ill-fitting just because it happens to be available in your size.


Woman checking a clothing size label
Why Do You Think This Is Happening?

By and large, clothing sizes are standardized across brands. So if you are a size 6 in one brand, you should be able to find that same size in a different store brand. But even though clothing standards have been imposed by regulatory bodies, there is still variation between brands’ labels of individual clothes items. This means that while women’s clothing sizes may be relatively consistent from brand to brand, they can vary within each brand. In other words, what constitutes a size 6 dress from one designer may not match up with what constitutes a size 6 dress from another designer.

Chart showing brands enlarging sizes over time

Furthermore, some companies change their sizing more frequently than others; so while some women’s dresses may remain consistent in terms of sizing over time, others might change after only several seasons or years. The lack of a universal industry standard for clothes sizing leads to confusion and frustration for consumers who expect consistency. There are a number of possible explanations for why women’s clothing sizes have gotten bigger. Some people point to cultural factors—for example, it could be that Americans are getting heavier on average, which would mean that clothing manufacturers would need to increase their standard measurements accordingly.

Chart showing how womens dress sizes have shifted

Early sizing surveys were often based on data from a narrow demographic, which has affected the reliability and inclusivity of sizing standards for a diverse population. Other people argue that it has to do with fashion trends, particularly those that favor looser-fitting clothing. Still others argue that it has to do with marketing strategies designed to encourage consumers to purchase new clothing items every season, regardless of whether or not those pieces actually fit them well.

Woman wearing high waisted jeans

Clothing brands often tailor their sizing to appeal to their target market, adjusting fit and size ranges to attract specific demographics. Regardless of what caused these changes in sizing, we can probably all agree that buying new clothes when your old ones no longer fit is an expensive proposition! It’s important to remember that just because your favorite jeans don’t fit anymore doesn’t mean you have to buy a whole new wardrobe. UK size systems differ from US and European sizing, adding another layer of complexity for shoppers navigating international clothing brands.

Woman wearing activewear

It is perfectly reasonable to ask retailers for smaller sizes. While it may seem awkward at first, most salespeople will be happy to help you find a solution that makes sense for both parties. Remember, a certain size in one brand may not fit the same as in another, so it's important to try on multiple sizes to find the best fit for your body size and shape.

Plus size models at a fashion show

Introduction to Clothing Sizes

Clothing sizes have always been a hot topic in the fashion industry, but in recent years, the conversation has become even more complicated. With the explosion of online shopping and the rise of fast fashion, many shoppers have noticed that the same size can fit differently depending on the brand, style, or even the season. This inconsistency is often the result of vanity sizing—a marketing tactic where brands assign smaller size labels to larger garments to make customers feel better about their purchases. While this might seem like a harmless way to boost self-confidence, it has actually made finding clothes that fit a real challenge. As a result, many women are left wondering why their usual size doesn’t always work, and why shopping for clothes can feel like a guessing game. Understanding the history of clothing sizes, the impact of vanity sizing, and the importance of knowing your own measurements is key to navigating today’s ever-changing sizing landscape.

Plus size one shoulder sequin top

Why Are Women’s Clothing Sizes Getting Bigger?

Over the past few decades, women’s clothing sizes have noticeably increased, and this shift is more than just a reflection of changing body shapes. The fashion industry has responded to evolving body types, shifting beauty standards, and a growing demand for inclusivity by offering larger clothing sizes and more plus size options. Marketing strategies also play a big role—brands want to appeal to a broader customer base, so they introduce larger sizes to attract more shoppers. However, this move toward larger clothing sizes hasn’t always made it easier to find clothes that fit. In fact, the lack of a universal sizing standard means that what’s labeled as a size 10 in one store might be a size 14 in another. As a result, many women find themselves trying on multiple sizes just to find something that works for their body shape. While the increase in larger sizes has made fashion more accessible, it has also added to the confusion and frustration of shopping for clothes that fit well.

Woman shopping for clothing online

Impact on Shopping Experience

The ongoing sizing crisis in the fashion industry has made shopping for clothes more challenging than ever, especially for women. Inconsistent sizing means that finding clothes that fit perfectly often requires trying on several sizes, even within the same brand. This problem is magnified by the rise of online shopping, where you can’t try before you buy—leading to a surge in returns due to incorrect sizing or poor fit. Many customers feel frustrated and discouraged when their usual size doesn’t fit, or when they have to guess which size will work for each new purchase. To address these issues, some brands are turning to measurement-based sizing systems, digital fitting rooms, and personalized size recommendations to help shoppers find clothes that fit their unique body shapes. By embracing these innovations, the fashion industry can improve the shopping experience, reduce returns, and help women feel more confident in their clothing choices.

Illustration representing the psychology of sizing

The Psychological Effects of Size Changes

The way clothing sizes have changed over time doesn’t just affect how we shop—it also impacts how we feel about ourselves. Vanity sizing can give shoppers a temporary boost by making them believe they wear a smaller size, but it can also create confusion and disappointment when the same size fits differently from one brand to another. For many women, struggling to find clothes that fit can lead to frustration and body insecurity. The fashion industry has a responsibility to move beyond vanity sizing and promote a healthier, more inclusive approach to clothing sizes. By offering a wider range of sizes and focusing on clothes that fit real bodies, brands can help women feel good about themselves, no matter what number is on the tag. Ultimately, embracing diverse sizing and body positivity can empower women to develop a stronger sense of confidence in their own personal style.

Woman measuring her waist with a tape measure

Navigating the New Sizing Landscape: Tips for Shoppers

With so much variation in women’s clothing sizes, shopping can feel overwhelming—but there are ways to make the process easier and more successful. Start by knowing your own measurements and keeping them handy when shopping, especially online. Don’t be afraid to try on multiple sizes or styles, even within the same brand, since fit can vary widely. Pay attention to size charts and customer reviews, which often provide helpful insights about how clothing items fit. If you’re shopping online, look for retailers that offer free returns or virtual fitting tools to help you find clothes that fit your body type. Remember, the number on the tag doesn’t define your worth—focus on how the clothes make you feel and how they fit your unique shape. By being flexible, patient, and informed, you can navigate the ever-changing world of women’s clothing sizes and find clothes that truly fit your personal style.

Know your numbers, order once. Measure your bust, waist and hip, then match them against the East Hills Casuals size chart. Between sizes? Size up in woven fabrics, size down in heavy stretch and tummy-control denim. Free shipping over $50 and easy 30-day returns, so ordering two sizes is fine.

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